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Positive sales continue, supported by baseline demand, immigration, and tourism
Sales of hot drinks are maintaining a positive performance in Georgia in 2025, with volume growth low and stable, and value growth still healthy but on a lower trajectory than seen in 2024. It is noted that Georgian consumers regularly drink hot beverages, with immigration and tourism levels also boosting demand, particularly in foodservice. Meanwhile, inflation and higher production costs have been driving up prices and increasing price sensitivity, leading to frequent discounts and promotions from producers and retailers. Hot drink producers are also regularly introducing new products to meet evolving consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Georgia?
- To what extent are health considerations impacting consumption of Hot Drinks in Georgia?
- What are the traditional preferences in Hot Drinks in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Georgia?
- Which are the leading brands in Hot Drinks in Georgia?
- How are products distributed in Hot Drinks in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Georgia
Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
Price sensitivity continues, leading to more frequent discounts and promotions
Refill packages and international coffee varieties grow in demand
Health and wellness trends most evident in tea
Overall stable sales expected over the forecast period
Health and wellness teas and premium coffee set to be key trends
Price sensitivity will continue to influence purchasing decisions and stimulate competition
Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
Greenfield tea benefits from wide availability and strong portfolio of popular options
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Foodservice vs retail split
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Georgia
KEY DATA FINDINGS
Coffee shows an overall stable performance
Value sales driven by high prices, with stable volume supported by overall demand
Fresh coffee pods show strong growth from a low base
Coffee sales will remain positive and stable, thanks to ongoing demand and the continued rise in fresh coffee pods
Ongoing innovations will need to be balanced with affordable prices
Expanding presence of international coffee chains and social media will continue to expose consumers to a wider range of coffee options
Jacobs Douwe Egberts maintains strong position in coffee, thanks to ongoing innovation, and sustainability efforts
Lavazza benefits from consumer demand for high-quality coffee
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Convenience stores is also the channel showing the strongest growth
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Georgia
KEY DATA FINDINGS
Positive performance of tea supported by steady demand and health and wellness trends
Tea remains a popular hot beverage, with strong local production
Strong growth of fruit/herbal tea supported by growing assortment of offers and health and wellness trends
Positive sales will continue over the forecast period, with a widening assortment expected
Price sensitivity will continue, while retailers balance cost with a widening assortment
Health and wellness trends will support sales of healthier-positioned teas
Geoplant benefits from its best-selling Gurieli tea, offering local and natural products
Orimi Trade benefits from growth in its Greenfield brand of tea
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Georgia
KEY DATA FINDINGS
Stable sales driven by chocolate-based flavoured powder drinks
Hot chocolate seen as a luxurious and comforting beverage
Chocolate-based flavoured powder drinks supported by high cocoa prices and steady consumer demand
Positive sales will continue, thanks to stable demand for sweet and indulgent hot drinks
Ongoing price sensitivity will encourage a growing presence of lesser-known and inexpensive hot drinks
Health and wellness trends will stimulate demand for healthier alternatives
Nestlé maintains its lead in other hot drinks
Nestlé also sees the strongest growth, supported by the expansion of modern grocery retailers
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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