Competitive Landscape
Sc Johnson & Son Ltd and Reckitt Benckiser Group Plc Maintain the Lead through Strong Brand Portfolios
The air care market in Algeria remains relatively concentrated, with SC Johnson & Son Ltd leading at 21% in 2025, followed by Reckitt Benckiser Group Plc at 15%. However, both players have experienced share declines since 2020, with SC Johnson falling from 25% and Reckitt from 18%, reflecting intensifying competition.
Local Players Gain Momentum through Affordable yet Reliable Air Care Options
Local manufacturer Cophyd is strengthening its position, reaching a 15% share in 2025, up from 13% in 2020, and recording the strongest share uplift during the year. This growth has been driven by brands such as Ambisense and Arc en Ciel, which appeal to price-sensitive consumers with affordable yet reliable offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Algeria?
- Which are the leading brands in Air Care in Algeria?
- How are products distributed in Air Care in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Algeria - Category analysis
Key Data Insights
A Growing Urban Population Fuels Demand for Air Care
A Growing Urban Population Fuels Demand for Air Care
Spray/Aerosol Air Fresheners Leads Share through Convenience and Efficacy
Premiumisation and Sustainability Drive Market Growth
Natural and Premium Demands Are Set to Influence Air Care Innovation
Spray/Aerosol Air Fresheners Is Set to Retain the Lead, However, Competition Will Rise
Premiumisation, Health and Wellness and Sustainability Are Set to Influence Air Care Products
Sc Johnson & Son Ltd and Reckitt Benckiser Group Plc Maintain the Lead through Strong Brand Portfolios
Local Players Gain Momentum through Affordable yet Reliable Air Care Options
Supermarkets Lead Air Care Sales through Accessibility and In-Store Convenience
Retail E-Commerce Gains Traction through Convenience and Expanding Availability
Home Care in Algeria - Industry Overview
Growth Is Driven by Rising Hygiene Awareness and Ongoing Innovation
Key Data Insights
Growth Is Driven by Rising Hygiene Awareness and Ongoing Innovation
Product Innovation and Health-Conscious Solutions Shape Home Care
Sustainability Is Emerging as a Core Driver in Home Care
Urbanisation and Heightened Consumer Awareness Are Set to Support Growth
Sustainability Will Be a Key Focus of Innovation across the Forecast Period
Companies Will Adapt to Changing Preferences and Rising Consumer Spending
Henkel Algérie Spa Strengthens Its Lead through Innovation and Distribution
Univers Détergent Sarl Drives Growth through Innovative Dishwashing Formats
Small Local Grocers Dominate Home Care Sales through Convenience
Retail E-Commerce Gains Traction with Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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