PROSPECTS AND OPPORTUNITIES
Growth is set to decline as consumers views air care products as unnatural
Across the forecast period, air care is expected to see negative volume growth due to economic uncertainty in the short term and changes in consumer behaviour, such as using toilet care products for air care in the bathroom. However, the most significant reason for the decline is the perception that these products are unhealthy or unnatural.
Consumers are expected to seek ambience above simple air freshening
Belgian consumers are expected to increasingly view air care products as tools to create ambience in their homes rather than simply as a means to eliminate unpleasant odours. This shift will drive demand for more sophisticated, multisensory products that contribute to the overall atmosphere and mood of a space.
The diversification of distribution channels will expand consumer access to premium and niche products
As consumer demand for premium and niche air care products grows, the distribution channels for these products will diversify. There is set to be a continued shift away from traditional grocery retailers towards non-food channels such as drugstores, home décor stores, and retail e-commerce platforms, which are becoming key players in the sale of premium air care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Belgium?
- Which are the leading brands in Air Care in Belgium?
- How are products distributed in Air Care in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Belgium - Category analysis
KEY DATA FINDINGS
Air care in Belgium continues to face challenges due to being viewed as non-essential
Air care consumers focus on home ambiance and sustainability
Non-grocery retailers expand into premium air care offerings to capture demand
Growth is set to decline as consumers views air care products as unnatural
Consumers are expected to seek ambience above simple air freshening
The diversification of distribution channels will expand consumer access to premium and niche products
Home Care in Belgium - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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