PROSPECTS AND OPPORTUNITIES
Volume growth rates for air care will flatten off across the forecast period
Retail volume growth rates in air care in the United Kingdom are expected to flatten off over the course of the forecast period. Some volume growth is expected in the earlier stages of the forecast period; however this will not be sustained, with little movement expected towards the latter stages.
Fragrance-led innovation born from the desire to create a relaxing and stress-free home environment
The desire to create a relaxing, stress-free environment at home is something that is likely to stay relevant across the forecast period, which will continue to benefit air care more broadly, and candle air fresheners specifically. Many consumers will continue to place an emphasis on creating a sanctuary-like space at home – a trend that was largely born out of the pandemic, but will continue to be relevant.
Supermarkets and hypermarkets will remain important distribution channels for air care products
There is expected to be little change in the distribution channel landscape for air care in the UK across the forecast period, with supermarkets, hypermarkets, and retail e-commerce continuing to represent the largest sales channels in retail value terms. Retail e-commerce experienced an increase in its share of sales during the pandemic; however, this fell slightly in the post-pandemic years, and is expected to continue to do so across the forecast period, whilst supermarkets and hypermarkets will see their shares of sales increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in United Kingdom?
- Which are the leading brands in Air Care in United Kingdom?
- How are products distributed in Air Care in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the United Kingdom - Category analysis
KEY DATA FINDINGS
Volume and value growth for air care in 2024
Candle air fresheners performs well, given links to health and wellness
The leading brands in air care remain unchanged in 2024
Volume growth rates for air care will flatten off across the forecast period
Fragrance-led innovation born from the desire to create a relaxing and stress-free home environment
Supermarkets and hypermarkets will remain important distribution channels for air care products
Home Care in the United Kingdom - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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