Competitive Landscape
Leading Players Dominate through Brand Strength and Fragrance Appeal
The air care market in the UK is concentrated, with the top companies maintaining their leads in 2025. Leader Reckitt Benckiser Ltd slightly increased its position in 2025, with a 25% share.
Yankee Candle Co (Europe) Ltd Drives Growth through a Wide, Distinctive Range
Yankee Candle Co (Europe) Ltd was the most dynamic player in 2025, seeing the strongest uplift in share. The player comfortably leads in candle air fresheners, with the brand holding 54% share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in United Kingdom?
- Which are the leading brands in Air Care in United Kingdom?
- How are products distributed in Air Care in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the United Kingdom - Category analysis
Key Data Insights
Fragrance Innovation and Premiumisation Drive Value Growth in Air Care
Fragrance Innovation and Premiumisation Drive Value Growth in Air Care
Spray/Aerosol Air Fresheners Lead Sales While Liquid Air Fresheners Drive Growth
Rituals Drives Premiumisation with Its Luxury Candle Air Freshener Launch
Rising Incomes and Urbanisation Are Set to Support Growth for Air Care
Liquid Air Fresheners and Candle Air Fresheners Are Set to Lead Retail Volume Growth
Fragrance Is Set to Shape Innovation and Drive Sales across the Forecast Period
Leading Players Dominate through Brand Strength and Fragrance Appeal
Yankee Candle Co (Europe) Ltd Drives Growth through a Wide, Distinctive Range
Supermarkets and Hypermarkets Lead Air Care Sales through In-Store Experience
Retail E-Commerce Grows as Consumers Appreciate the Convenience and Flexibility
Home Care in the United Kingdom - Industry Overview
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Key Data Insights
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Growth for Laundry Care Is Driven by Fragrance Innovation and the High Penetration of Washing Machine Ownership
Air Care Expansion Is Driven by Mood-Enhancement and Convenient Innovations
Growth Is Set to Be Driven by Essential Products and Ongoing Innovation
Fabric Softeners and Laundry Aids Are Set to Lead Growth through Innovation and Premiumisation
Growth in Home Care Will Be Driven by Sustainability-Led Innovations
Procter & Gamble Uk?Ltd and Unilever Ltd Retain Their Leads through Brand Strength and Innovation
Private Label Has a Strong Presence, However, Branded Players Drive Growth through Innovation
Multifunctionality and Sustainability Drive Market Leaderships
Grocery Retailers Drive Sales through Convenience, Accessibility and Product Range
Retail E-Commerce Drives Growth through Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!