PROSPECTS AND OPPORTUNITIES
Electric air fresheners will see sustained growth, albeit from a low base
Electric air fresheners are expected to see sustained growth in the Dominican Republic over the forecast period, primarily driven by higher-income consumers. These products are often viewed as a symbol of status, as they are not accessible to the broader population due to their higher price point.
Growing demand for long-lasting fragrances in other home care products could preclude need for separate air fresheners
Dominicans are increasingly focused on creating environments that are not only hygienic, but which also provide a pleasant sensory experience. In response to this consumer shift, the home care industry is continuously innovating by improving formulations and introducing new fragrances designed to last longer.
Brands will seek to create sensory experiences which enhance overall wellbeing
Leading air care brands are increasingly focused on innovating with products that offer more than just new fragrances, but which also create environments that foster a sense of wellbeing. For instance, Glade by SC Johnson & Son Inc has introduced limited-edition offerings, such as Empower and Fresh Confidence.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Dominican Republic?
- Which are the leading brands in Air Care in Dominican Republic?
- How are products distributed in Air Care in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Dominican Republic - Category analysis
KEY DATA FINDINGS
Resilient demand for air care amid rising costs
Continued dominance of global brands
Growing popularity of car air refresheners
Electric air fresheners will see sustained growth, albeit from a low base
Growing demand for long-lasting fragrances in other home care products could preclude need for separate air fresheners
Brands will seek to create sensory experiences which enhance overall wellbeing
Home Care in Dominican Republic - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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