PROSPECTS AND OPPORTUNITIES
Strong outlook for air care
As the Serbian economy recovers, sales of air care are expected to record strong volume and value growth. Electric air fresheners are expected to record solid growth with retailers allocating more shelf space to these products.
Health trend could compromise sales of sprays/aerosols
As health awareness grows over the forecast period, many consumers may look to reduce the amount of air care products they use, as these are sometimes seen as artificial products with the potential to contribute to health issues such as allergies and asthma. As such, some consumers focused on health and wellness will replace spray/aerosol air fresheners with more expensive and sophisticated products based on more natural aromatic oils.
Innovations focus on fragrance extensions and products that improve mood
Innovation is set to continue driving interest in air care over the forecast period while boosting value growth. In addition to scent extension, producers are expected to offer a greater air care experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Serbia?
- Which are the leading brands in Air Care in Serbia?
- How are products distributed in Air Care in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Serbia - Category analysis
KEY DATA FINDINGS
Air care volume sales strengthen
Car air freshener sales rise in alignment with car sales
Essential oils elevate appeal of air fresheners
Strong outlook for air care
Health trend could compromise sales of sprays/aerosols
Innovations focus on fragrance extensions and products that improve mood
Home Care in Serbia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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