PROSPECTS AND OPPORTUNITIES
Health and ecological threats to usage persist
Air care in Morocco is projected to see slight-to-moderate retail volume growth and moderate-to-good retail value (constant 2024 prices) increases over the forecast period. Air care products contain various chemicals, many of which are known to be harmful to human health and the environment.
Modernisation trends to exert upward pressure on prices
Urbanisation is predicted to play a key role in shaping demand, alongside the related development of more modern and sophisticated lifestyles. The rapid expansion of modern grocery retailers, such as supermarkets and hypermarkets, across the country gives consumers access to a wider range of air care types, brands and products.
Reduced hazard products to improve the image of air care
In absolute terms, the dominant format spray/aerosol air fresheners is projected to see the fastest growth in retail volume and value terms over the forecast period. New scents are expected to be introduced, with manufacturers likely to communicate the health, environment and ambience benefits of products on packaging labels and via advertisements to improve the category’s image.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Morocco?
- Which are the leading brands in Air Care in Morocco?
- How are products distributed in Air Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Morocco - Category analysis
KEY DATA FINDINGS
Traditional air care formats at risk of being considered out-of-date
Economy positioning informs consumer choices
Reckitt Benckiser responds to the shift to natural essential oils
Health and ecological threats to usage persist
Modernisation trends to exert upward pressure on prices
Reduced hazard products to improve the image of air care
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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