PROSPECTS AND OPPORTUNITIES
Rising demand for multifunctional air fresheners
Local consumers in Malaysia are increasingly seeking multifunctional products to save money, leading to a growing preference for dual-function air fresheners. A notable example is the local brand Desans, which offers a 2-in-1 air freshener that can be used directly or diluted with water in a 1:1 ratio.
Candle air fresheners and reed diffusers offer a blend of fragrance and aesthetics
Scented candles have become popular choices among Malaysian consumers, not just for their pleasant fragrances but also for their role in home decoration. Local brands like Lilin+Co, Nyala, Hyang, Borneo Candle Studios, and Anbo are gaining traction, offering unique scents and aesthetic appeal.
Affluent consumers turn to essential oil diffusers
Oil diffusers are becoming increasingly popular in Malaysia, with brands like Aroma Tunnel offering a variety of models, some of which are equipped with smart Wi-Fi functions that can be controlled through mobile apps. This technological integration appeals to tech-savvy consumers who appreciate convenience and customisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Malaysia?
- Which are the leading brands in Air Care in Malaysia?
- How are products distributed in Air Care in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Malaysia - Category analysis
KEY DATA FINDINGS
Demand for air care continues to grow, with natural offerings gaining traction
High levels of car ownership drive demand for car air fresheners
E-commerce is on the rise
Rising demand for multifunctional air fresheners
Candle air fresheners and reed diffusers offer a blend of fragrance and aesthetics
Affluent consumers turn to essential oil diffusers
Home Care in Malaysia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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