PROSPECTS AND OPPORTUNITIES
Fragrance-related innovations expected
Air care will continue to register a positive performance over the coming years as Romanian consumers are expected to be more focused on creating a pleasant atmosphere at home. In addition, consumers will show a growing preoccupation with the air quality in their houses and will be increasingly willing to turn to premium air care solutions.
Omnichannel approach leading to soaring air care sales online
Chained modern grocery retailers will remain the most popular retail channel for air care during the forecast period. These stores will continue to offer a broad variety of products and to attract consumers with their competitive pricing strategies.
Electric air fresheners to see significant growth
Romanian consumers will become more sophisticated in their demand and will seek modern and convenient air care solutions. As a result, the electric air fresheners subcategory is set to see significant volume growth over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Romania?
- Which are the leading brands in Air Care in Romania?
- How are products distributed in Air Care in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Romania - Category analysis
KEY DATA FINDINGS
Growth amidst cautious behaviour
Focusing on innovation
Cocooning favours air care consumption
Fragrance-related innovations expected
Omnichannel approach leading to soaring air care sales online
Electric air fresheners to see significant growth
Home Care in Romania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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