Competitive Landscape
Sc Johnson and Rb (Hygiene Home) Maintain Lead Despite Shifts
The air care market in the Czech Republic is concentrated, with the top three manufacturers collectively holding 63% of the market share. In 2025, both SC Johnson sro and RB (Hygiene Home) Czech Republic spol sro had a 25% value share, while Procter & Gamble Czech Republic sro represented 13%.
Reckitt Benckiser’S Divestiture Reshapes Air Care Landscape
Reckitt Benckiser sold its essential home division, including household names Air Wick, Calgon, Woolite and Cillit Bang, to Advent International in a deal worth USD4.8 billion in July 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Czech Republic?
- Which are the leading brands in Air Care in Czech Republic?
- How are products distributed in Air Care in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the Czech Republic - Category analysis
Key Data Insights
Candle Air Fresheners Remain Prominent Due to Dual Function
Candle Air Fresheners Remain Prominent Due to Dual Function
Drugstore Chains Fuel Growth with Private Label Expansion
Health and Wellness Drives Innovation in Air Care
Demand for Sustainable and Natural Products Grows
Multifunctional Products with Classic Scents to Drive Air Care Innovation Forward
Private Label Players Expected to Remain Popular
Sc Johnson and Rb (Hygiene Home) Maintain Lead Despite Shifts
Reckitt Benckiser’S Divestiture Reshapes Air Care Landscape
Traditional Stores Dominate Air Care Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Home Care in the Czech Republic - Industry Overview
Stable Value Growth Driven by Laundry Care, Dishwashing and Air Care
Key Data Insights
Stable Value Growth Driven by Laundry Care, Dishwashing and Air Care
Consumer Environmental and Health Focus Drives Sustainable Home Care Products
New Product Development Supports Premiumisation
Private Label Expands with Eco-Friendly Alternatives and Large Product Sizes
Laundry Care to Drive Growth in Home Care
Sustainability to Shape Consumer Choices
New Products Set to Drive Premiumisation
Leading Players Maintain Grip Despite Growing Competition
Reckitt Benckiser Sells Its Essential Home Division
Retail Offline Dominates with Health and Beauty Specialists
Retail E-Commerce Continues to Drive Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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