Competitive Landscape
Glade, Ambi-Pur, and Air Wick Jostle for Polish Dominance
The air care category in Poland is concentrated, with the top three manufacturers holding a significant market share. In 2025, SC Johnson Sp zoo, offering the leading brand Glade/Brise, held 20%, while Procter & Gamble Operations Polska Sp zoo, with Ambi-Pur, held 19%.
Mood-Boosting Ingredients and Premium Launches Drive Growth in 2025
In 2025, competitors in air care responded to consumer demand for mood-boosting ingredients and premiumisation. Consumers increasingly sought scents that evoked relaxation, freshness, or energy in their living spaces, prompting brands to shift beyond simple odour elimination toward mood enhancement.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Poland?
- Which are the leading brands in Air Care in Poland?
- How are products distributed in Air Care in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Poland - Category analysis
Key Data Insights
Premium Brands Drive Growth in 2025 with a Focus on Luxury and Wellness
Premium Brands Drive Growth in 2025 with a Focus on Luxury and Wellness
Discounters Disrupt the Market with Affordable Private Label Options
Electric and Liquid Air Fresheners Drive Growth Amid Premiumisation Trends
Air Care Growth Is Set to Be Fuelled by Premiumisation and Affordable Options in Poland
Rising Incomes and Wellness Trends Are Set to Drive Premiumisation in Air Care
Sustainability and Private Label Products Are Expected to Drive Market Evolution
Glade, Ambi-Pur, and Air Wick Jostle for Polish Dominance
Mood-Boosting Ingredients and Premium Launches Drive Growth in 2025
Discounters Maintains Its Lead through Affordable Private Label Products
Retail E-Commerce Gains Traction with Premium Refill Packs and Gifting Items
Home Care in Poland - Industry Overview
Rising Incomes, Evolving Product Formats and Sustainability Drive Growth in Home Care
Key Data Insights
Rising Incomes, Evolving Product Formats and Sustainability Drive Growth in Home Care
Laundry Care Leads Retail Value Sales Through Ongoing Innovation
Mood-Boosting Ingredients Drive Premiumisation
Sustainable Innovations Are Set to Drive Growth in Polish Households
Laundry Care Is Expected to Maintain Its Lead through Premium Offerings
Environmental Regulations and Eco-Friendly Demands Will Transform Product Development
Leading Players Maintain Strong Positions through Scale, Brand Equity and Innovation
The Narrowing Quality Gap between Private Label and Brands Intensifies Competition
Discounters Drive Home Care Sales through Affordability and Quality
Retail E-Commerce Gains Traction with Eco-Friendly and Refill Packs
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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