PROSPECTS AND OPPORTUNITIES
Olfactory and visual aesthetics a primary focus of consumer demand
Consumers have grown to appreciate the benefits of using air care in their homes to create a more pleasant living experience. As such, air care is expected to perform well over the forecast period, with steady growth projected, with liquid air fresheners and other air care being notably strong performers.
Consumers set to look for natural ingredients and sustainable packaging
Consumers increasingly seek products made with natural ingredients and sustainable packaging.
Higher-end retailers promoting air care products
The success of relatively high-end retailers such as Zara Home and H&M Home in promoting air care products suggests growth opportunities in premium and boutique fragrance collections. Such products could cater to consumers seeking luxury and exclusivity in their purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Poland?
- Which are the leading brands in Air Care in Poland?
- How are products distributed in Air Care in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Poland - Category analysis
KEY DATA FINDINGS
Fragrance is a priority for Polish consumers
Expanding availability of diffusers
Yankee Candle remains significant despite share erosion
Olfactory and visual aesthetics a primary focus of consumer demand
Consumers set to look for natural ingredients and sustainable packaging
Higher-end retailers promoting air care products
Home Care in Poland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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