PROSPECTS AND OPPORTUNITIES
Weak consumer sentiment will hinder category performance
Households will seek to limit or minimise their spending on air care due to continued economic uncertainty and a desire to save rather than spend. In this scenario, households will actively seek the best price deals and trade down to lower priced brands and private label.
Scents and fragrances can elevate sales, notably during seasonal periods
Manufacturers will seek growth through the development of new scents and fragrances. The greater variety of scents and fragrances will appeal to households as it allows the customisation of in-home environments to match moods and preferences.
Health-related challenges in the air care category
Overcoming the negative perceptions of air care will remain focal for manufacturers. Air care is perceived to contain synthetic chemicals which are harmful to personal health and irritating for respiratory systems.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Denmark?
- Which are the leading brands in Air Care in Denmark?
- How are products distributed in Air Care in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Denmark - Category analysis
KEY DATA FINDINGS
Consumers switch to eco-friendly and natural air care products
Premiumisation is evident in air care
Sustainability strategies focus on packaging
Weak consumer sentiment will hinder category performance
Scents and fragrances can elevate sales, notably during seasonal periods
Health-related challenges in the air care category
Home Care in Denmark - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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