PROSPECTS AND OPPORTUNITIES
Spray/aerosol air fresheners to face stronger competition from more modern formats
Spray/aerosol air fresheners have long dominated the air care category in Kenya, but they are now facing competition from newer, more convenient formats such as plug-in electric air fresheners and gel air fresheners. While spray/aerosol air fresheners will continue to dominate the category, consumers are seeking longer-lasting and more convenient solutions, which is shifting demand to more modern options.
Low adoption in rural and low-income households likely to limit stronger growth opportunities
Air care products are yet to gain traction in rural and low-income households. Besides a lack of awareness and the high cost of air care products, this demographic does not prioritise air care and thus have shown little interest in investing in these products with their priorities being elsewhere when it comes to home care.
Health-conscious consumers expected to turn their back on traditional air care solutions
Consumers in Kenya are becoming more health conscious and as such are also becoming more mindful of the ingredients in the products they use. As a result, these consumers are gravitating toward natural alternatives such as fresh flowers, soy wax scented candles, and indoor plants, which not only neutralise odours but also release pleasant, natural fragrances.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Kenya?
- Which are the leading brands in Air Care in Kenya?
- How are products distributed in Air Care in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Kenya - Category analysis
KEY DATA FINDINGS
Candle air fresheners attracting interest
Consumers go electric in search of convenience
Car air fresheners seeing steady demand amid rising vehicle ownership.
Spray/aerosol air fresheners to face stronger competition from more modern formats
Low adoption in rural and low-income households likely to limit stronger growth opportunities
Health-conscious consumers expected to turn their back on traditional air care solutions
Home Care in Kenya - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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