PROSPECTS AND OPPORTUNITIES
More affordable brands in electric air fresheners could boost growth
Volume growth of electric air fresheners will be higher than for spray/aerosols over the forecast period. However, competition is currently limited in this space and there is space for other players, that could also help to drive down prices.
Space for further competition
There is significant competition within spray/aerosols, as well as candles and reed diffusers, as they are generally easy to manufacture. That being said, there is still from for growth, in particular in terms of unique scents, as well as offerings with a greener positioning.
Increasing offerings of scented home care products in general could dampen value sales of air care
In general within home care, products offering pleasant fragrances enhance overall appeal. This is driven by the awareness of how scent influences mood, wellbeing, and perceived cleanliness.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Ecuador?
- Which are the leading brands in Air Care in Ecuador?
- How are products distributed in Air Care in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Ecuador - Category analysis
KEY DATA FINDINGS
Air care thrives despite economic crisis
Private label has significant footing in spray/aerosols air care
Glade continues to dominate
More affordable brands in electric air fresheners could boost growth
Space for further competition
Increasing offerings of scented home care products in general could dampen value sales of air care
Home Care in Ecuador - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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