PROSPECTS AND OPPORTUNITIES
Consumers’ prioritisation of their wellbeing will drive growth
Air care in Vietnam is expected to maintain a solid retail volume CAGR and a dynamic retail current value CAGR in the forecast period, with increases anticipated across all categories. Improving standards of living are expected to drive consumers to prioritise their health and wellbeing.
Scent durability will remain an important factor
In air care, the quality of a product is often determined by how long its scent lasts – ideally for several weeks. Currently, many gel air fresheners only maintain their maximum scent for about a week, with a noticeable reduction in the fragrance intensity each subsequent day.
Storytelling and online platforms could be ways to engage consumers
Leveraging online sales through retail e-commerce channels is expected to be a crucial step for brands looking to distribute their products effectively. Brands could build consumer trust by creating engaging sales campaigns and providing satisfactory purchasing experiences though promotional programmes, discount vouchers, and free fast shipping services.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Vietnam?
- Which are the leading brands in Air Care in Vietnam?
- How are products distributed in Air Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Vietnam - Category analysis
KEY DATA FINDINGS
Spray/aerosol air fresheners continues to dominate, and consumers look for more features
Global brands dominate, but some local brands perform well with an eco-friendly focus
Retail e-commerce and modern offline channels become increasingly popular
Consumers’ prioritisation of their wellbeing will drive growth
Scent durability will remain an important factor
Storytelling and online platforms could be ways to engage consumers
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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