Competitive Landscape
Glade and Ambi-Pur Dominate with Strong Brand Presence
The air care market in Vietnam is concentrated, with the top two players, SC Johnson & Son Vietnam Co Ltd and Procter & Gamble Vietnam Ltd, holding significant shares of 43% and 24% respectively in 2025. The top two brands, SC?Johnson's Glade and Procter &?Gamble's Ambi-Pur, have maintained their lead due to their consistent product innovation and strong distribution networks.
No Significant Mergers or Acquisitions, Limited New Entrants
There were no significant mergers or acquisitions in the air care market in Vietnam in 2025, and none are anticipated in 2026. There are no emerging companies performing well in the air care market, suggesting a stable competitive landscape with established players maintaining their positions.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Vietnam?
- Which are the leading brands in Air Care in Vietnam?
- How are products distributed in Air Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Vietnam - Category analysis
Key Data Insights
Steady Growth Driven by Rising Incomes and New Launches
Steady Growth Driven by Rising Incomes and New Launches
Lix Drives Sales with New Mood-Boosting Scents
Personalisation and Health Concerns Shape Consumer Choices
Rising Incomes and New Launches Drive Air Care Growth
Spray/Aerosol Air Fresheners to Remain Largest Category in 2030
Digital Storytelling and Natural Ingredients to Shape Future Sales
Glade and Ambi-Pur Dominate with Strong Brand Presence
No Significant Mergers or Acquisitions, Limited New Entrants
Grocery Retailers Dominate Air Care Sales with Wide Product Range
Retail E-Commerce Gains Traction with Convenience and Promotions
No New Emerging Retail Brands or Concepts in 2026
Home Care in Vietnam - Industry Overview
Consumers Seek Products That Provide Additional Benefits
Key Data Insights
Consumers Seek Products That Provide Additional Benefits
Healthier Formats and Ingredients Gain Traction among Consumers
Convenience and Value Drive Sales across Key Categories
Consumers Drive Growth with Eco-Friendly and Convenient Products
Local and Small Brands Lead Sustainability Trend with Innovative Products
E-Commerce and Social Media to Boost Local Brand Visibility
Unilever and Procter & Gamble Lead with Innovation
Mood-Boosting Ingredients Drive Innovation in Home Care Products
Health and Wellness Trend Fuels Demand for Natural Ingredients
Small Local Grocers Leads, While E-Commerce Gains Traction
Rapid Expansion of Retail E-Commerce
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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