PROSPECTS AND OPPORTUNITIES
Retail volume growth is expected to be supported by improved disposable incomes and innovation
Air care is expected to see stronger retail volume growth performance over the forecast period, with a more optimistic outlook compared to recent years. This recovery is anticipated to be driven by an increase in disposable incomes and a growing consumer preference for modern living environments.
Electric air fresheners is expected to register the strongest retail volume growth
Over the forecast period, electric air fresheners is expected to register the highest volume CAGR, driven by modern features, such as adjustable settings and long-lasting fragrance. Ongoing investments in new product launches, along with growing consumer interest in high-tech, convenient solutions for home environments, will further fuel this trend.
The expansion of private label products is expected to continue over the forecast period
Over the forecast period, there is expected to be a significant increase in the market share of private label products within the air care sector. This growth is expected to be driven by the attractive pricing of private label options, which offer a more affordable alternative for price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Turkey?
- Which are the leading brands in Air Care in Turkey?
- How are products distributed in Air Care in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Turkey - Category analysis
KEY DATA FINDINGS
Electric and spray/aerosol formats record positive retail value growth in 2024
Significant rise in unit prices impact consumer purchasing behaviour
Reckitt Benckiser retains its lead while the share of discounters and private label rises
Retail volume growth is expected to be supported by improved disposable incomes and innovation
Electric air fresheners is expected to register the strongest retail volume growth
The expansion of private label products is expected to continue over the forecast period
Home Care in Turkey - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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