PROSPECTS AND OPPORTUNITIES
Health concerns and allergies to stifle demand for air care
In Finland, the growing prevalence of allergies and dry indoor air will continue to have a negative impact on the air care category. As more people suffer from allergic reactions to dust, pollen, and other airborne irritants, there is a growing concern over the types of products used to freshen indoor air.
Personalised fragrance experiences is key opportunity for air care
Air care brands are expected to place a greater emphasis on personalised scents as consumers seek more variety and uniqueness in the products they use. The demand for a wider range of fragrances, from seasonal scents that reflect the time of year to exotic blends that offer a luxurious, sensory escape, will continue to grow.
Private label is expected to bolster its position
Private label air care products are expected to continue expanding in the Finnish market over the forecast period. With an increasing number of private label options already visible on retail shelves, consumers are becoming more accustomed to these alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Finland?
- Which are the leading brands in Air Care in Finland?
- How are products distributed in Air Care in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Finland - Category analysis
KEY DATA FINDINGS
Shift towards air purifiers comes at expense of traditional air care
Consumers are seeking safer products with fewer chemicals
Nature-inspired fragrances support wellbeing in the home
Health concerns and allergies to stifle demand for air care
Personalised fragrance experiences is key opportunity for air care
Private label is expected to bolster its position
Home Care in Finland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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