Competitive Landscape
Transmeri Maintains Leadership through Seasonal Innovation and Retail Reach
The air care market in Finland is concentrated, with the top three companies, Transmeri Oy, Reckitt Benckiser Nordic and Julius Sämann Ltd holding a significant share. Transmeri retained its leading position in air care in 2025 with a 38% share, driven by the strength of Glade, which dominates spray/aerosol air fresheners, and gel and candle air fresheners.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Finland?
- Which are the leading brands in Air Care in Finland?
- How are products distributed in Air Care in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Finland - Category analysis
Key Data Insights
Premiumisation Drives Value Growth Amid Split Market Dynamics
Premiumisation Drives Value Growth Amid Split Market Dynamics
Mood-Boosting Fragrances Elevate Category Positioning
Sustainability Reshapes Development
Economic Pressures to Drive Affordability Focus and Private Label Expansion
Market Concentration to Persist with High Barriers for New Entrants
Health and Wellness to Drive Natural Formulations and Low-Emission Formats
Transmeri Maintains Leadership through Seasonal Innovation and Retail Reach
Supermarkets and Hypermarkets Maintain Dominance While E-Commerce Expands
Home Care in Finland - Industry Overview
Premiumisation Drives Value Growth Amid Opposing Consumer Forces
Key Data Insights
Premiumisation Drives Value Growth Amid Opposing Consumer Forces
Private-Label Disruption Intensifies Competition
Sustainability Reshapes Consumer Demand and Retailer Strategies
Premiumisation to Drive Value Growth as Consumers Trade up
Health and Wellness Concerns Reshape Formulation Priorities
Private Label Expansion Continues to Intensify Competitive Pressure
Unilever Finland Maintains Lead through Premium and Sustainable Positioning
Offline Retail Dominance Continues as E-Commerce Expands
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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