PROSPECTS AND OPPORTUNITIES
Electric air fresheners is likely to show the most dynamic growth
During the forecast period, electric air fresheners is anticipated to deliver the most dynamic growth within the air care category. This growth will be fuelled by ongoing product innovations and consumers’ increasing interest in the latest technological advancements that enhance convenience and performance.
Private label will continue to expand
Although multinational companies like SC Johnson and Reckitt will continue to lead air care sales, private label products are expected to gain significant ground over the forecast period. Major retailers, particularly Walmart with its Great Value range, have developed extensive air care portfolios that include sprays, gels, cones/solids, and electric formats.
Modern grocery retailers set to maintain dominance
Amid the growing popularity of air care products across various retail channels, modern grocery retailers are set to maintain their leadership in sales over the forecast period. Small local grocers will continue to focus on offering affordable air care solutions, such as spray and aerosol fresheners, which appeal to budget-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Guatemala?
- Which are the leading brands in Air Care in Guatemala?
- How are products distributed in Air Care in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Guatemala - Category analysis
KEY DATA FINDINGS
Positive growth in volume and value in 2024
SC Johnson leads while Reckitt restructures its portfolio
Henkel exits air care category
Electric air fresheners is likely to show the most dynamic growth
Private label will continue to expand
Modern grocery retailers set to maintain dominance
Home Care in Guatemala - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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