PROSPECTS AND OPPORTUNITIES
Car air fresheners expected to continue to drive growth in air care
Air care in China is expected to maintain slow and stable retail volume and current value growth in the forecast period. Despite the availability of more premium products from fragrances brands, growth will be driven by sustained demand for mid-tier and value-oriented air care solutions, although substantial price increases are not anticipated.
Multifunctionality and affordability likely to be the future of air care products
There are significant opportunities for brands to further develop air care products that incorporate multifunctional features and adopt competitive pricing strategies. A prime example is Leleland (Lele’an), a newly emerging Chinese brand, which has launched a so-called “one drop for all” versatile air freshener suitable for various applications.
AI-powered creation of new air care products
The rapid development of the “scent economy” is set to transform air care in China, as AI merges science and art to create personalised fragrances. Brands such as Liby, and raw materials suppliers such as Huabao are investing significantly in this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in China?
- Which are the leading brands in Air Care in China?
- How are products distributed in Air Care in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in China - Category analysis
KEY DATA FINDINGS
Steady growth for air care, despite market pressures
Tackling the “stinky car” phenomenon with car air fresheners
Fragrance is a crucial factor for attracting consumers, with traditional Chinese scents increasingly popular
Car air fresheners expected to continue to drive growth in air care
Multifunctionality and affordability likely to be the future of air care products
AI-powered creation of new air care products
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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