Value sales of premium beauty and personal care are expected to increase over the forecast period, with demand for organic skin care products, with local ingredients, and premium hair care products to remain at the forefront of growth. Regarding challenges, issues around of the authenticity of products vs counterfeits will remain.
In Cameroon, the growing willingness of parents to invest in premium baby care products, most notably for newborns and infants under the age of two years old, will continue to support sales of premium baby and child-specific products and, consequently, help to support the whole premium beauty and personal care category overall. This trend is primarily fuelled by heightened awareness of newborn vulnerability and the desire to provide the best for infants.
Innovations are expected in local and organic skin care, derma cosmetics for acne, and tailored hair care solutions. For example, as seen with local players Madlyn Cazalis and Maison Sanzo’o, with Madlyn Cazalis offering formulations made with okra, red cabbage, and cucumber, while Sanzo’o offers snail slime formulations for skin rejuvenation.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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