PROSPECTS AND OPPORTUNITIES
Modern retail expansion will help to build trust in the authenticity of products, while hair care will remain a major trend
Value sales of premium beauty and personal care are expected to increase over the forecast period, with demand for organic skin care products, with local ingredients, and premium hair care products to remain at the forefront of growth. Regarding challenges, issues around of the authenticity of products vs counterfeits will remain.
Demand for premium baby care products will continue
In Cameroon, the growing willingness of parents to invest in premium baby care products, most notably for newborns and infants under the age of two years old, will continue to support sales of premium baby and child-specific products and, consequently, help to support the whole premium beauty and personal care category overall. This trend is primarily fuelled by heightened awareness of newborn vulnerability and the desire to provide the best for infants.
Innovations expected in local organic skin care, derma cosmetics for acne, and tailored hair care solutions
Innovations are expected in local and organic skin care, derma cosmetics for acne, and tailored hair care solutions. For example, as seen with local players Madlyn Cazalis and Maison Sanzo’o, with Madlyn Cazalis offering formulations made with okra, red cabbage, and cucumber, while Sanzo’o offers snail slime formulations for skin rejuvenation.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Cameroon - Category analysis
KEY DATA FINDINGS
Demand for organic and high-quality products drives growth, offset by counterfeit concerns
Affluent consumer distrust around authenticity and local skincare innovation drive trends
Modern retail expansion will help to build trust in the authenticity of products, while hair care will remain a major trend
Demand for premium baby care products will continue
Innovations expected in local organic skin care, derma cosmetics for acne, and tailored hair care solutions
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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