PROSPECTS AND OPPORTUNITIES
Ongoing growth is expected for premium skin care, driven by dermocosmetics
During 2025 and the remainder of the forecast period, premium beauty and personal care is set to record positive value growth, albeit lower than in 2024. Premium skin care is anticipated to continue recording robust growth in both volume and, notably, value sales.
Full recovery and further growth for premium colour cosmetics and fragrances
Premium colour cosmetics and fragrances were among the categories most significantly affected by the outbreak COVID-19, and they have been the slowest to recover from its lingering effects. However, starting in 2025, these categories are expected to complete their recovery, with steady growth projected in value sales.
Salon professional hair care to grow faster than mass hair care products
Over the forecast period, various price segments within the hair care, namely salon professional, mass-market, and private label products, are expected to coexist, although their shares will evolve due to contrasting trends. On one hand, premiumisation is gaining traction, fuelled by increasing specialisation and the widespread adoption of the skinification trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Greece - Category analysis
KEY DATA FINDINGS
Dermocosmetics drive growth and developments for premium skin care
L’Oréal Hellas continues to lead while improving its share in premium beauty and personal care
The cost-of-living crisis impacts certain premium products while others continue to thrive
Ongoing growth is expected for premium skin care, driven by dermocosmetics
Full recovery and further growth for premium colour cosmetics and fragrances
Salon professional hair care to grow faster than mass hair care products
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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