PROSPECTS AND OPPORTUNITIES
Dermatological and prestige offerings will underpin robust growth
Having surged in 2024, the rate of growth in retail constant value sales of premium beauty and personal care will slow significantly but remain robust in 2025, underpinned by a growing number of local consumers switching from mass offerings and the ongoing emergence of the prestige segment, particularly in fragrances. Strengthening demand for dermatological products, particularly among younger consumers, will also play a role in this.
Sustainability will remain a key focus of marketing
Sustainability will remain a key trend in premium beauty and personal care during the forecast period. Premium brands have long prioritised the search for higher quality and highly effective active ingredients, and this is set to form the core of marketing campaigns during the forecast period as brands look to expand their customer bases and build loyalty among a wider group of consumers.
Increased focus on online marketing and e-commerce
During the forecast period, the leading players in premium beauty and personal care are expected to continue taking steps to restructure their approach to sales and marketing by incorporating new distribution channels into their existing strategies. In particular, the omnichannel approach is expected to continue being adopted by a wider group of companies and brands, revolutionising how these players manage their retail distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Uruguay - Category analysis
KEY DATA FINDINGS
Reduced cross-border shopping underpins demand surge
Dominant player L'Oréal Uruguay SA enjoys strong brand loyalty
E-commerce continues to grow in importance
Dermatological and prestige offerings will underpin robust growth
Sustainability will remain a key focus of marketing
Increased focus on online marketing and e-commerce
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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