PROSPECTS AND OPPORTUNITIES
A favourable economic environment and more demanding consumers will boost premium products
Premium beauty and personal care is expected to see ongoing healthy sales over the forecast period. This will be supported by an improving economy, as well as demands from more discerning consumers.
Consumers who opt for premium products are also more likely to adopt more comprehensive beauty rituals
Beauty rituals of Dominican consumers show a tendency towards differentiated behaviours between those who opt for mass products and those who choose premium products. Consumers who opt for mass brands tend to value multifunctional attributes as an option that avoids the purchase of several products, while those who opt for premium brands, with a higher level of specificity of results, tend to be more predisposed to adopt beauty rituals that include several steps and several products.
The word serum is associated with effectiveness across the board in beauty and personal care products
Local consumers tend to consider that products with claims to be a serum are highly effective and fast-acting. Indeed, this type of product shows a growing offer, with launches in different categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Dominican Republic?
- Which are the leading brands in Dominican Republic?
- How are products distributed in Dominican Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Dominican Republic - Category analysis
KEY DATA FINDINGS
The Dominican Republic shows it has room for the development of premium products, even in periods of high costs of living
Premium beauty and personal care brands target niche segments by offering more specialised attributes
Appealing to the effectiveness of results and scientific validation is a strategy that achieves a growing connection with consumers
A favourable economic environment and more demanding consumers will boost premium products
Consumers who opt for premium products are also more likely to adopt more comprehensive beauty rituals
The word serum is associated with effectiveness across the board in beauty and personal care products
Beauty and Personal Care in Dominican Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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