PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set to continue its steady growth trajectory
Sales of premium beauty and personal care products are expected to rise in constant value terms (at 2024 prices) in Kazakhstan during the forecast period. Consumers increasingly view self-care as an investment in their health, wellbeing, and inner confidence, fuelling a growing commitment to premium brands that offer not only cosmetic benefits but a means of tapping into a certain, aspirational lifestyle.
Multifunctional products become essential in premium beauty space
Multifunctional products that deliver a variety of benefits are increasingly favoured by consumers. Popular innovations include eyeshadows infused with skin care ingredients, and foundations that incorporate SPF protection and moisturising properties.
New textures and formats will reshape premium beauty offerings
The forecast period is expected to see a wave of innovation in product textures and formats across the premium beauty and personal care market. Consumers can look forward to the introduction of ultra-light formulations, innovative gel-oil hybrids, and products featuring cryo- or thermal effects, all aimed at enhancing the sensory experience of daily beauty rituals.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Premium beauty and personal care shows particular dynamism
L’Oréal leads while Versace emerges as a standout performer
Male consumers are increasingly investing in premium grooming and skin care
Premium beauty and personal care set to continue its steady growth trajectory
Multifunctional products become essential in premium beauty space
New textures and formats will reshape premium beauty offerings
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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