Competitive Landscape
Leading Manufacturers Consolidate Positions Amid Moderate Share Shifts
The premium beauty and personal care segment in Germany exhibits a moderately concentrated competitive landscape in 2025, with leading manufacturers holding significant sharess. L'Oréal Deutschland GmbH retains the largest share at 15%, followed by Coty Deutschland GmbH with 12% and Estée Lauder Cos GmbH with 9%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Germany - Category analysis
Key Data Insights
Germany’S Premium Beauty and Personal Care Outperforms Regional Growth
Germany’S Premium Beauty and Personal Care Outperforms Regional Growth
Premium Fragrances Lead Sales Driven by High-Value Offerings and Inclusivity
Sustainability Aligns Itself with Premiumisation
Germany’S Rising Consumer Expenditure to Fuel Premium Product Growth
Premium Skin Care to Experience Fastest Growth
Brands Embracing Affordable Luxury to Capture Consumer Loyalty
Leading Manufacturers Consolidate Positions Amid Moderate Share Shifts
Beauty and Personal Care in Germany - Industry Overview
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Key Data Insights
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Skin Care Sales Sustain Lead through Reframing of Longevity
Asian Beauty Concepts Emerge through German Brands
German Consumer Spending Growth to Support Beauty and Personal Care Expansion
Skin Care to Lead Value Sales While Dupe Culture Reshapes Market
Brands Embracing Sustainability and Personalisation to Gain Competitive Advantage
Top Companies Leverage Product Strength and Consumer Loyalty to Sustain Leadership
Health and Beauty Specialists Lead through Expertise
Retail E-Commerce Accelerates Growth, Transforming Purchasing Patterns and Competitive Landscape
Country Reports Disclaimer
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!