PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care will continue to attract the middle classes
Although growth will slightly decelerate, premium beauty and personal care is expected to maintain a positive trajectory over the forecast period. Premium products will be seen as an achievable upgrade, particularly those products that align with personal health goals or daily routines.
Dermocosmetics is expected to continue its positive trajectory
Premium dermocosmetics are expected to gain significant momentum over the forecast period, driven by consumer interest in skin health and transparent ingredient lists. Although pharmacies remain a trusted distribution channel, brands are expected to seek out more diverse retailers, particularly online and in specialist health and beauty stores, to meet demand.
The concept of affordable premium will rise, as consumers appreciate high-quality ingredients at lower prices
Throughout the review period, the 'affordable premium' segment has emerged as a powerful force and is expected to retain its significance moving forward. This trend is evident across all beauty and personal care categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Germany - Category analysis
KEY DATA FINDINGS
Wellbeing and personalisation drive sales of premium beauty and personal care in Germany
L’Oréal Deutschland continues to lead premium beauty and personal care in 2024
Consumers continue to value premium beauty and personal care products
Premium beauty and personal care will continue to attract the middle classes
Dermocosmetics is expected to continue its positive trajectory
The concept of affordable premium will rise, as consumers appreciate high-quality ingredients at lower prices
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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