PROSPECTS AND OPPORTUNITIES
Premium spending to remain concentrated in key functional categories
Sales of premium beauty and personal care are expected to continue increasing over the forecast period, supported by a stable base of affluent consumers who seek advanced, high-efficacy products not typically available within mass offerings. Growth will be driven primarily by premium fragrances, salon hair care and skin care, categories that enjoy strong brand loyalty and where the perceived value of premium positioning justifies the higher price point.
Premium sun care gains traction with multi-benefit positioning
Premium sun care is also poised for continued growth over the forecast period, as Moroccan consumers adopt a more comprehensive approach to sun protection that goes beyond basic UV defence. Once considered a seasonal or tourism-driven purchase, sun care is now increasingly viewed as a year-round necessity, particularly among health-conscious and appearance-focused demographics.
Innovation focused on value-for-money remains crucial in non-core categories
While premium categories such as skin care, sun care and fragrances are expected to benefit from increased demand for efficacy and sophistication, innovation across the wider premium segment will be tempered by consumers’ growing sensitivity to price. In particular, daily hygiene products – including deodorants, bath and shower items, and oral care – are likely to remain dominated by mass or imported affordable brands, even among higher-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Morocco - Category analysis
KEY DATA FINDINGS
Dermo-driven skin care leads growth in an otherwise selective market
L’Oréal Maroc strengthens its position across premium categories
Premium sun care gains ground alongside core prestige segments
Premium spending to remain concentrated in key functional categories
Premium sun care gains traction with multi-benefit positioning
Innovation focused on value-for-money remains crucial in non-core categories
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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