PROSPECTS AND OPPORTUNITIES
Value-added goods and the perception of higher quality will drive growth across the forecast period
Sales of premium beauty and personal care are expected to rise steadily over the forecast period, driven by increasing demand from consumer segments with a particular interest in premium fragrances, premium colour cosmetics, and high-value-added skin care. These consumers are typically more brand-conscious and willing to invest in prestige products that align with their lifestyle and personal values.
Health, wellness and sustainability are set to drive growth and shape product innovations
Health and wellness trends are expected to significantly influence consumer preferences and purchasing behaviour within premium beauty and personal care, especially within skin care. As consumers increasingly prioritise skin health and overall wellbeing, demand for high-quality brands and formulations is expected to intensify, acting as a key driver of growth.
Sustainable packaging will become a vital component of product innovation
Leading players within premium beauty and personal care are expected to maintain a strong focus on product innovation, with continued efforts to introduce new and improved formulations over the forecast period. The market will see a series of key product launches, with an emphasis on high value-added offerings that incorporate bio-based, natural, and organic ingredients, strategically blended with premium brand positioning to further reinforce their place within the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Premium fragrances and a rising demand for premium anti-agers supports growth in 2024
Coty Inc retains its lead with key products in fragrances, colour cosmetics and bath and shower
Consumers ability to increasing afford premium goods supports growth in 2024
Value-added goods and the perception of higher quality will drive growth across the forecast period
Health, wellness and sustainability are set to drive growth and shape product innovations
Sustainable packaging will become a vital component of product innovation
Beauty and Personal Care in North Macedonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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