PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set for steady growth as economy improves
Premium beauty and personal care is expected to see steady growth in value terms (at constant 2024 prices) over the forecast period, although growth is unlikely to hit the highs observed in the last two years. Among the main drivers of growth are expected to be the evolving tastes of Italian consumers who are increasingly looking for products with advanced formulations and natural ingredients, but also their traditional appreciation for luxury when it comes to beauty and personal care.
Dermocosmetics set to have a growing influence on the market
Over the forecast period, premium dermocosmetics in Italy is expected to become increasingly important, supported by the growing attention being paid by consumers towards skin health and the search for effective, safe products supported by scientific evidence. The link between cosmetics and dermatology will continue to strengthen, among an audience who are increasingly attentive to the quality of formulations and professional advice in choosing the most suitable treatments.
Premium skin care and hair care set to be a focus of innovation
Innovation within premium beauty and personal care in Italy is expected to follow the evolution of consumer expectations and an increasingly close balance between effectiveness, experience and sustainability. The concept of luxury will no longer be linked only to the exclusivity of the brand or the prestige of the packaging, but to a combination of concrete results, personalisation and wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Italy - Category analysis
KEY DATA FINDINGS
Consumers show willingness to invest in premium products again
L'Oréal leads but MEDSPA making waves with Miamo
Consumers looking to make more ethical and informed decisions
Premium beauty and personal care set for steady growth as economy improves
Dermocosmetics set to have a growing influence on the market
Premium skin care and hair care set to be a focus of innovation
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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