PROSPECTS AND OPPORTUNITIES
Growth of premium beauty and personal care potentially influenced by climate change and macroeconomic indicators
With a healthy future outlook, the forecast for premium beauty and personal care in Brazil shows a dynamic retail current value CAGR between 2023 and 2028. The weather proved to be a significant factor influencing the performance of the premium segment in Brazil in 2023, and is expected to remain an important influence in the forecast period.
Proven efficacy and benefits are poised to become pivotal factors driving the future success of premium beauty and personal care in Brazil
The attributes and trends valued in consumption evolve over time, and also vary across different categories of premium beauty and personal care. In premium skin care and sun care, ingredient-led beauty is expected to remain a strong trend in the forecast period.
Rising retail channels: The growing role of pharmacies and shopping centres in premium skin care in Brazil
Although premium skin care is set to continue to grow at a comparatively slow pace within beauty and personal care, it remains a strong focus for retail spaces such as pharmacies. This retail channel has gained significant prominence since the COVID-19 pandemic, and is steadily carving out a more prestigious role in the Brazilian consumer market.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Brazil - Category analysis
KEY DATA FINDINGS
Premium segment sees double-digit growth, but slows compared with previous years; “dupes” limit growth in fragrances, while the heat boosts sun protection
Colour cosmetics regains momentum, while skin care continues to hold its place as a promising category in Brazil
Key drivers of growth in retail e-commerce in the premium segment in Brazil are free shipping, expanded consumer base, and easy repurchasing
Growth of premium beauty and personal care potentially influenced by climate change and macroeconomic indicators
Proven efficacy and benefits are poised to become pivotal factors driving the future success of premium beauty and personal care in Brazil
Rising retail channels: The growing role of pharmacies and shopping centres in premium skin care in Brazil
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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