PROSPECTS AND OPPORTUNITIES
Growing consumer acceptance of internationally renowned premium beauty and personal care brands underlines strong growth forecast
Premium beauty and personal care in Malaysia is projected to post incrementally fast double-digit retail value (constant 2024 prices) growth over the forecast period. Growth is set to be led by premium colour cosmetics, premium fragrances, premium skin care and premium adult sun care.
Cross-category expansion and hybridity to serve as major strategies of premium beauty and personal care players
Malaysia is predicted to see a rising number of premium beauty and personal care players launch new products that cross categories. For example, the offer of Estée Lauder Malaysia’s Mac is widening to include more skin care ranges, such as Mac Hyper Real Serumizer Eye, which aims to create luminous eyes with a radiance-boosting eye treatment.
High-end retail space remains essential for premium beauty and personal care
The forecast period is set to see yet more luxury shopping districts and malls open in Malaysia. Malaysia is seeing a soaring number of standalone beauty and personal care stores opening their doors in the country, with rapid expansion fuelled by renewed demand in the post-Coronavirus (COVID-19) pandemic period.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Malaysia - Category analysis
KEY DATA FINDINGS
High-end retail space provides opportunities to growth for many premium beauty and personal care players
L’Oréal invests strongly across its brand portfolio to lead premium beauty and personal care
Enhanced customer experiences drive stronger interest in premium beauty and personal care
Growing consumer acceptance of internationally renowned premium beauty and personal care brands underlines strong growth forecast
Cross-category expansion and hybridity to serve as major strategies of premium beauty and personal care players
High-end retail space remains essential for premium beauty and personal care
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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