PROSPECTS AND OPPORTUNITIES
Premium products will be viewed as affordable luxuries, driving growth over the forecast period
Sales of premium beauty and personal care products in Canada are expected to continue rising in 2025 and across the broader forecast period. Despite ongoing economic pressures, including a persistently high cost of living and potential instability linked to proposed tariffs from the U.
Sustainability will be increasingly sought after by Canadian consumers
Sustainability and clean beauty are expected to remain core priorities in premium beauty and personal care over the forecast period, with these attributes increasingly seen as essential rather than optional. Consumers are becoming more discerning, favouring products that align with their environmental values and ethical expectations.
Advanced formulations, versatility and luxury are set to boost retail value growth
Over the forecast period, premium beauty and personal care in Canada is expected to witness continued innovation. Premium brands are anticipated to launch new products that embody craftsmanship, exclusivity, and cutting-edge formulation, appealing to consumers who are seeking elevated experiences and visible performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Canada - Category analysis
KEY DATA FINDINGS
Premium skin care remains resilient, as premium fragrances boost value growth
L'Oréal Canada boosts its share through its offering of dermocosmetics brands
High-quality, self-care and ethical positions support sales of premium beauty and personal care
Premium products will be viewed as affordable luxuries, driving growth over the forecast period
Sustainability will be increasingly sought after by Canadian consumers
Advanced formulations, versatility and luxury are set to boost retail value growth
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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