PROSPECTS AND OPPORTUNITIES
Further strong growth ahead
Premium beauty and personal care is expected to see further strong value growth in Saudi Arabia during the forecast period, driven by rising disposable incomes, increased consumer interest in self-care, and a growing demand for high-quality, results-driven products. Consumers are becoming more educated about ingredients and skin care benefits, pushing them towards premium offerings that align with these evolving needs.
Ongoing expansion of e-commerce
Saudi Arabia’s e-commerce sector is set to continue to experience strong growth in the forecast period, fuelled by widespread internet access and a consumer base that values both quality and affordability. With ever more hectic lifestyles, shoppers are turning to online options for greater convenience, a trend further boosted by the rise of Buy Now, Pay Later (BNPL) services and loyalty programmes.
Vision 2030 paints a bright picture for premium beauty and personal care
Saudi Arabia plans to attract more than 100 million visitors annually by 2030 as part of its Vision 2030 goals. Along with religious tourism, public and private sector entities in Saudi Arabia are working collaboratively to boost tourist numbers through investments in leisure and entertainment in addition to giga projects such Red Sea, NEOM, Qiddiya, Roshn and Diriyah, AMAALA, Al Ula, King Salman Park, Riyadh Sports Boulevard and more.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Growth despite increasing competition from clinics, beauty centres and salons
L’Oréal is the leading company, while Arabian Oud remains the number one brand
Beauty specialist retailers step up competition
Further strong growth ahead
Ongoing expansion of e-commerce
Vision 2030 paints a bright picture for premium beauty and personal care
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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