PROSPECTS AND OPPORTUNITIES
Increased personalisation and brand personality
Premium beauty and personal care in Singapore is expected to see a moderate retail value CAGR at constant 2024 prices in the forecast period, with sales set to rise across all categories. Premium baby and child-specific products is set to see the strongest increase in sales.
Nature’s allure in high-end formulations
In premium beauty and personal care, “natural” is often synonymous with luxury, reflecting a widespread belief that plant-based or minimally processed ingredients offer superior gentleness and efficacy. Singaporean consumers, keenly attuned to issues of health and sustainability, gravitate towards labels which emphasise ethically-sourced botanicals and environmentally-friendly production methods.
Ongoing innovation as a catalyst for growth
With economic uncertainties prompting many shoppers to consider cost-effective alternatives, premium beauty and personal care brands are doubling down on innovation to sustain their appeal. Rather than competing solely on packaging or celebrity endorsements, companies are investing in ground-breaking technologies – such as AI-driven skin care diagnostics, advanced ingredient encapsulation techniques, and adaptive product textures that respond to environmental stressors.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Singapore - Category analysis
KEY DATA FINDINGS
The dominance of the premium segment in some beauty and personal care categories
A more consolidated competitive landscape
Consumer behaviour amidst rising costs and shifting travel patterns
Increased personalisation and brand personality
Nature’s allure in high-end formulations
Ongoing innovation as a catalyst for growth
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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