PROSPECTS AND OPPORTUNITIES
Continued increase in prices expected
Prices are expected to continue rising in the breakfast cereals category throughout the early forecast period. Taxes and the cost of basic necessities are expected to rise in 2025, which will cause the prices of food and other basic goods to increase.
Health and wellness to exert growing influence
The health and wellness trend is set to continue to evolve over the forecast period, with consumers displaying an increasing focus on diet and nutrition and the impact of particular foods and ingredients on specific bodily functions. This will present both challenges and opportunities for breakfast cereals.
Private label expansion
With rising prices and heightened consumer budget consciousness, conditions are favourable for the further development of the private label segment, which competes largely in terms of price. Moreover, with the private label offer becoming more diversified within breakfast cereals, it is increasingly capable of competing with brands on factors other than price and retaining consumers even as they trade up to higher value products.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Israel?
- Which are the leading brands in Breakfast Cereals in Israel?
- How are products distributed in Breakfast Cereals in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Israel - Category analysis
KEY DATA FINDINGS
Price increases drive up value sales
Ongoing development of the protein trend
Unilever makes popular flakes more accessible
Continued increase in prices expected
Health and wellness to exert growing influence
Private label expansion
Staple Foods in Israel - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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