COMPETITIVE LANDSCAPE
Unilever Israel Ltd still the outright leader in breakfast cereals
Unilever Israel Ltd has retained a sizeable overall lead in breakfast cereals in value terms in 2025. The global giant’s extensive portfolio spans most categories and features several brands that enjoy trusted reputations for quality, intensive promotional support and nationwide distribution coverage, including Telma, Kariot and Delipecan.
Private label lines continue to gain ground
Maintaining the trend observed throughout the review period, the share of breakfast cereals value sales claimed by private label has increased in 2025. Moreover, their overall aggregate growth rate is expected to far exceed that of any branded manufacturer.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Israel?
- Which are the leading brands in Breakfast Cereals in Israel?
- How are products distributed in Breakfast Cereals in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Israel - Category analysis
KEY DATA FINDINGS
Price hikes remain the biggest driver of current value growth
Hot cereals shows the fastest development
Health concerns continue to depress demand for children’s breakfast cereals
Steady growth in retail volume and current value sales projected
Health-oriented products set to become more popular and widely available
Import reforms should stimulate greater price competition
Unilever Israel Ltd still the outright leader in breakfast cereals
Private label lines continue to gain ground
Discounters remains the most important distribution channel
E-commerce is the most dynamic channel
Staple Foods in Israel - Industry Overview
Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
Efficacy of import reform policy muted by Red Sea security crisis
Health and wellness trend continues to gain momentum
Foodservice volume sales rebound strongly
Outlook for staple foods is bright on the whole
Rising health-consciousness will remain a key driver of innovation
Osem Food Industries Ltd retains the overall lead in 2025
Sanlakol Ltd is the most dynamic player in terms of total value sales growth
Discounters remains the leading distribution channel
E-commerce gains the most ground of any channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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