PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
The outlook is positive over the forecast period. That being said, inflation could still remain an issue in Tunisia over the forecast period, as significant economic hurdles, including unsustainable debt levels, threaten the economy.
Increasing focus on healthier positioning
With growing health awareness and also increasing knowledge about the ingredients that go into breakfast cereals, there will be a focus on breakfast cereals with a healthier positioning. As such, claims such as natural, organic and no added sugar will resonate with consumers.
Rising demand for on-the-go options
Breakfast is increasingly eaten outside of the home, and more and more consumers are having their breakfast outside of the home, due to their busy lifestyles. As such, the food-to-go market represents a significant opportunity and there will be increased offering of on-the-go options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Tunisia?
- Which are the leading brands in Breakfast Cereals in Tunisia?
- How are products distributed in Breakfast Cereals in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Tunisia - Category analysis
KEY DATA FINDINGS
Positive growth, though value sales still low
Double-digit percentage volume growth for muesli and granola
Local brands, as well as emerging private label look to compete
Healthy growth over forecast period
Increasing focus on healthier positioning
Rising demand for on-the-go options
Staple Foods in Tunisia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!