COMPETITIVE LANDSCAPE
Nestlé still dominates, though loses value share
Nestlé (Cereal Partners Worldwide), with its brand, Grain d’Or, continued to dominate the competitive landscape, though it did lose some value share in 2025 and has lost significant value share over the review period. The brand is locally produced, but faces competition from other locally produced brands such as Gepro’s and Crokid's.
Générale Produits Snacks gains most value share
Second placed local company Générale Produits Snacks, with its brand Gepro’s, gained the most value share in 2025. It keeps track of global trends and continues to launches new products in line with these trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Tunisia?
- Which are the leading brands in Breakfast Cereals in Tunisia?
- How are products distributed in Breakfast Cereals in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Tunisia - Category analysis
KEY DATA FINDINGS
Competitive landscape becoming more fragmented
Positive performance in 2025
Muesli and granola gains most value share
Rosy outlook over forecast period
Local pressure to offer healthier breakfast cereals
Rising concern in terms of sustainability
Nestlé still dominates, though loses value share
Générale Produits Snacks gains most value share
Small local grocers continue to dominate
Hypermarkets gain most value share
Staple Foods in Tunisia - Industry Overview
Old reliables continue to be popular
KEY DATA FINDINGS
Modest volume growth as inflations slow
Rising health consciousness has growing influence
Less mature segments register higher value growth
Further growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
ManarThon SA benefits from attractive prices and wide distribution
Competitive landscape increasingly fragmented
Small local grocers continue to dominate
Discounters gain most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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