PROSPECTS AND OPPORTUNITIES
Breakfast cereals will continue to face challenges over the forecast period
Breakfast cereals will continue to face challenges over the forecast period, in main due to the negative health perceptions surrounding such products. Added to which, competition comes from other categories, such as baked goods, which lend themselves well to on-the-go consumption among busy people, along with offering breakfast options at home.
Muesli and granola will maintain small positive growth
Within the overall somewhat negative landscape of breakfast cereals, muesli and granola is expected to maintain small positive growth due to such products’ perceived healthier image. Indeed, it is expected that players in breakfast cereals will place a stronger focus on their muesli and granola products, thus, to maintain sales within the category.
Retail e-commerce benefits from being able to offer dedicated health and wellness products
Retail e-commerce has seen its share grow in breakfast cereals, in part thanks to the overall convenience which online shopping offers to consumers, along with ongoing developments seen in this channel. Indeed, with.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Canada?
- Which are the leading brands in Breakfast Cereals in Canada?
- How are products distributed in Breakfast Cereals in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Canada - Category analysis
KEY DATA FINDINGS
Lacklustre performance of breakfast cereals midst rising health awareness
Manufacturers focus on healthy options in an aim to revitalise sales
Breakfast cereals performs better in foodservice, due to demand for low-cost convenience
Breakfast cereals will continue to face challenges over the forecast period
Muesli and granola will maintain small positive growth
Retail e-commerce benefits from being able to offer dedicated health and wellness products
Staple Foods in Canada - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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