COMPETITIVE LANDSCAPE
WK Kellog maintains leading place thanks to strength of overall portfolio
WK Kellogg Canada Corp is the leading player in breakfast cereals, thanks to its overall portfolio of Kellogg's Special K, Kellogg's Corn Flakes, Kellogg's Müslix, Kellogg's Frosted Flakes, Kellogg's Raisin Bran, and Kellogg's Froot Loops. However, in brand terms, Quaker from PepsiCo Beverages Canada pips Kellogg's Special K to the leading brand place.
PepsiCo sees strongest company growth after recovering from product recalls in 2024
Meanwhile, second-placed overall player PepsiCo Beverages Canada is the most dynamic company in 2025, as it recovers from a significant decline in 2024 due to a major recall in Canada primarily related to its Harvest Crunch brand. Indeed, the recall for Quaker Harvest Crunch cereals and various other products occurred due to potential salmonella contamination.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Canada?
- Which are the leading brands in Breakfast Cereals in Canada?
- How are products distributed in Breakfast Cereals in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Canada - Category analysis
KEY DATA FINDINGS
Value sales improve slightly, while volume sales fall
Healthy-positioned breakfast cereals are those which perform the best
Health and wellness trends continue to overlap with affordability concerns
Small value growth and flat volume expected for breakfast cereals
Indulgent categories to lean on snacking trends to target younger consumers
Wellness trends and labelling updates to dampen growth of cereals
WK Kellog maintains leading place thanks to strength of overall portfolio
PepsiCo sees strongest company growth after recovering from product recalls in 2024
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
Staple Foods in Canada - Industry Overview
Low stable growth in both value and volume terms, while challenges remain
KEY DATA FINDINGS
Still-high prices continue to restrict stronger volume sales
Health and wellness trends continue to overlap with affordability concerns
Snacking trends continue, supporting baseline sales
Flat volume and low value growth expected, supported by baseline demand and suppressed by ongoing challenges
International/multicultural flavour trends look set to stay over the coming years
Evolving labelling requirements set to impact indulgent and high-sugar products
Loblaw Cos, Canada Bread, and FGF Brands are all attracting attention
Maple Lodge Farms, Nissin Foods, and Mondelez attract attention to their brands to support growth
Mergers and acquisitions and leveraging growing categories boost competitive strength of companies and brands
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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