COMPETITIVE LANDSCAPE
Lantmännen Cerealia AB capitalises on its strong heritage in Swedish market
Lantmännen Cerealia AB leads in Swedish breakfast cereals supported by strong brand recognition for Axa and Start!, and a strong commitment to product innovation and sustainability. The company's brand portfolio includes well-known brands Axa, Kungsörnen, and Start!, which have been staples in Swedish households for decades.
Lidl Sverige KB provides high-quality Swedish foods at attractive prices
Lidl Sverige KB gained retail value share with its private label range, due to a combination of competitive pricing and increased demand for affordable Swedish products. In addition to its successful private label Crownfield, it sells Matriket, a locally produced private label range including breakfast cereals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Sweden?
- Which are the leading brands in Breakfast Cereals in Sweden?
- How are products distributed in Breakfast Cereals in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Sweden - Category analysis
KEY DATA FINDINGS
Value growth picks up as players attract consumers with healthier and more convenient cereals
Players raise the health profile of breakfast cereals
Muesli and granola outperform other categories
Limited growth expected in value terms
Better for you products will tempt a captive audience
Grocery retailers to invest in more sophisticated lines
Lantmännen Cerealia AB capitalises on its strong heritage in Swedish market
Lidl Sverige KB provides high-quality Swedish foods at attractive prices
Central location supports popularity of supermarket channel
Warehouse clubs grow sales from low base
Staple Foods in Sweden - Industry Overview
Brighter performance for staple foods
KEY DATA FINDINGS
Modest growth over 2025
Health and convenience to spearhead product development
Local product origin tempts Swedes
Premiumisation trend will support value growth
Health and wellness formulas to gain traction
Strategic efforts will step up a gear
Retailers hold strong position with private label
Dynamic growth for plant-based player Nordic Green Food AB
Supermarkets lead in the Swedish market
Costco expands in Sweden
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!