PROSPECTS AND OPPORTUNITIES
Players look to engender brand loyalty in a competitive field
Players are investing in marketing and offering benefits and incentives to increase customer loyalty. For example, the Axa brand’s profile is supported by the AXA Sports Club, which is free to join.
Grocery retailers to invest in more sophisticated lines
Private label is well placed to continue see retail value share growth in breakfast cereals in the forecast period as new and more sophisticated products are expected to enter the fray. For example, Coop Sverige, which is in the process of expanding its domestic product range, launched Coop Crunchy Salted Caramel flakes, with the aim of delivering a more luxurious or indulgence breakfast experience.
Sustainability to gain weight in company strategies
Sustainability and environmental and social responsibility are expected to become even bigger trends over the forecast period. In this vein, Axa’s offer includes Klimat & Natur (Climate & Nature) products featuring hot oat cereals among others.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Sweden?
- Which are the leading brands in Breakfast Cereals in Sweden?
- How are products distributed in Breakfast Cereals in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Sweden - Category analysis
KEY DATA FINDINGS
Marketing pushes the domestic origin of products to drive demand and value growth
Flavour and crunchiness provide watchwords in breakfast cereals
Health and wellness added-value offerings add dynamism to breakfast cereals
Players look to engender brand loyalty in a competitive field
Grocery retailers to invest in more sophisticated lines
Sustainability to gain weight in company strategies
Staple Foods in Sweden - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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