PROSPECTS AND OPPORTUNITIES
Potential by leveraging demographic shifts
Breakfast cereals in South Korea is expected to see a static retail volume CAGR in the forecast period, accompanied by a low retail current value CAGR. However, performances are projected to differ across categories.
Revitalising breakfast cereals through health-focused innovations
Breakfast cereals is set to remain relatively stagnant in retail volume terms in the forecast period. This indicates that the category has reached between the maturity and decline stage, primarily due to the lack of distinctive points of differentiation which would allow breakfast cereals to outshine alternatives which also target the breakfast market.
Localisation of hot cereals will continue to drive a dynamic performance
Hot cereals saw exceptional retail volume and current value growth in South Korea in the review period, albeit from a low base, and this category is expected to continue to see the strongest rates of increase within breakfast cereals in the forecast period. The concept of hot cereals was challenging to many South Korean consumers when initially released, because breakfast cereals are traditionally consumed with chilled milk in this market.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in South Korea?
- Which are the leading brands in Breakfast Cereals in South Korea?
- How are products distributed in Breakfast Cereals in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in South Korea - Category analysis
KEY DATA FINDINGS
Shifting breakfast habits lead breakfast cereals brands to focus on convenience and portability
Children’s breakfast cereals expands its target audience due to declining birth rate
Increased demand for healthier breakfast cereals, such as muesli and granola
Potential by leveraging demographic shifts
Revitalising breakfast cereals through health-focused innovations
Localisation of hot cereals will continue to drive a dynamic performance
Staple Foods in South Korea - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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