COMPETITIVE LANDSCAPE
Traditional Cereal Brands Struggle to Compete Amid Functional Food and Snack Alternatives
The competitive landscape within breakfast cereals in South Korea in 2025 is defined by an intense two-way rivalry between Dongsuh and Nong Shim Kellogg, which account for most sales. Both companies maintain strong brand recognition but are facing increasing difficulty in identifying clear growth engines.
Players use new IPs to expand their reach to a wider audience
Previously, breakfast cereals companies collaborated with popular children’s characters such as Pororo and Elsa from Frozen to directly attract children. However, in response to the sales decline being seen in children’s breakfast cereals, they are now broadening their target age group to mitigate falling sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in South Korea?
- Which are the leading brands in Breakfast Cereals in South Korea?
- How are products distributed in Breakfast Cereals in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in South Korea - Category analysis
KEY DATA FINDINGS
Breakfast cereals seeing polarisation of demand
Health-conscious consumers are reshaping the breakfast cereals market
Children’s breakfast cereals suffers from a shrinking target audience and an unhealthy image
Breakfast cereals under threat from evolving breakfast routines
Sugar reduction and functional benefits will be key to revitalising demand
Breakfast cereals offer potential as a topping ingredient in the foodservice channel
Traditional Cereal Brands Struggle to Compete Amid Functional Food and Snack Alternatives
Players use new IPs to expand their reach to a wider audience
Hypermarkets Still Dominate Cereal Sales, While E-Commerce Emerges as a More Viable Channel than CVS
E-commerce opening the market up to new opportunities
Staple Foods in South Korea - Industry Overview
Volume sales stagnate but opportunities exist in adding value to the market
KEY DATA FINDINGS
Volume sales stagnate while value growth is propelled by the search for healthier options
Health and sustainability on the menu as primary considerations
Rising production costs hit sweet treats
Growth expected to remain focused more on value than volume gains
Competition set to evolve through new product development and distribution strategies
Changing lifestyle behaviours expected to influence the future of staple foods
CJ Cheiljedang strengthens its leading position with its trusted product range
Nongshim and Ottogi provide stiff competition with tried and trusted products
Hypermarkets lead sales but convenience stores have become testing grounds
E-commerce continues to grow and develop
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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