PROSPECTS AND OPPORTUNITIES
Fluctuating lifestyles to maintain pressure on volume sales
Retail volume sales of breakfast cereals in the US are expected to decline throughout the forecast period, and retail current value growth will be price-led, as consumer demand and production challenges will remain volatile. As the breakfast cereals category continues to mature, the volume performance will remain negative, although will slowly move towards a path of flat growth over the course of the forecast period.
Private label and creative branding to play a key role in re-engaging consumers
With lifestyle trends largely benefiting selected breakfast cereals, a need for cost convenience will provide opportunities across the broader breakfast cereals category. Private label lines will be particularly favoured by this trend, as such value brands leverage heightened consumer scrutiny of products and prices.
Opportunities in wellness trends and functional claims for branded products
On the flip side of the trends of budgeting and convenience, major brands wanting to defend their shares will struggle to balance volume recovery with value sales growth. As volumes are likely to be slow to recover, and production costs face increasing challenges, national brands are likely to be more inclined to prioritise price-led growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in USA?
- Which are the leading brands in Breakfast Cereals in USA?
- How are products distributed in Breakfast Cereals in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the US - Category analysis
KEY DATA FINDINGS
Volatile pricing and lifestyle shifts bring a continued volume downturn for breakfast cereals
Children’s breakfast cereals leans on nostalgia in the struggle for demand
Functional health claims evolve as consumers remain distrustful of ambiguity
Fluctuating lifestyles to maintain pressure on volume sales
Private label and creative branding to play a key role in re-engaging consumers
Opportunities in wellness trends and functional claims for branded products
Staple Foods in the US - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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