PROSPECTS AND OPPORTUNITIES
A strengthened focus on health and nutrition
Health and wellness are anticipated to remain key priorities in the breakfast cereals market, with manufacturers intensifying efforts to improve the nutritional profile of their products. This strategic focus reflects a broader consumer shift towards healthier eating habits, driven by a growing awareness of the benefits of high-fibre and high-protein foods.
Sustainability gains prominence in consumer expectations
Sustainability is poised to become an increasingly influential factor in the breakfast cereals market, as consumers prioritise environmentally responsible products. Manufacturers are responding by adopting practices that emphasise sustainability across the supply chain, from sourcing ingredients to packaging design.
Growth opportunities linked to increased home breakfast consumption
The trend towards consuming breakfast at home has gained momentum, driven by economic considerations, the rise of remote working, and evolving lifestyles. This shift is expected to provide a boost to breakfast cereal sales over the forecast period, as consumers opt for more economical alternatives to out-of-home breakfasts.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Netherlands?
- Which are the leading brands in Breakfast Cereals in Netherlands?
- How are products distributed in Breakfast Cereals in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in the Netherlands - Category analysis
KEY DATA FINDINGS
Focus on sugar concerns drives negative growth in cereals
Value growth driven by premium cereals
Rising prices undermine affordability and drive consumers towards alternatives
A strengthened focus on health and nutrition
Sustainability gains prominence in consumer expectations
Growth opportunities linked to increased home breakfast consumption
Staple Foods in the Netherlands - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!