PROSPECTS AND OPPORTUNITIES
Moderate growth supported by convenience and healthier options
Breakfast cereals is expected to achieve moderate growth over the forecast period, driven by its convenience and the increasing availability of healthier products. While the market remains far from saturation, its expansion will likely hinge on its ability to appeal to younger, urban consumers with busy lifestyles who prioritise quick breakfast solutions.
Nutritional value to shape the future of breakfast cereals
As concerns over children’s sugar consumption remain a key issue, the future of high-sugar breakfast cereals appears limited. Many parents view traditional RTE cereals as akin to desserts, which has prompted a shift in demand towards products with greater nutritional value.
Hot cereals to lead growth with a focus on health and convenience
Hot cereals are set to maintain their momentum as one of the fastest-growing segments within the breakfast cereals market, primarily due to their perceived health benefits and increasing availability in convenient formats. The transition from traditional family-sized packs to portable single-serve cups has already demonstrated success in attracting time-pressed consumers, and this trend is expected to continue during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Lithuania?
- Which are the leading brands in Breakfast Cereals in Lithuania?
- How are products distributed in Breakfast Cereals in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Lithuania - Category analysis
KEY DATA FINDINGS
Health concerns persist but innovation keeps breakfast cereals steady
Competition from healthier alternatives intensifies
Convenience drives demand for hot cereals
Moderate growth supported by convenience and healthier options
Nutritional value to shape the future of breakfast cereals
Hot cereals to lead growth with a focus on health and convenience
Staple Foods in Lithuania - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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