COMPETITIVE LANDSCAPE
Naujasis Nevežis continues to lead, thanks to wide product range
Naujasis Nevežis UAB is expected to remain the leading producer of breakfast cereals in Lithuania in 2025. The company has developed a diverse product portfolio that spans nearly all cereal categories, including more affordable mass-market options as well as healthier alternatives under the Oho! Natur life line.
Galinta ir Partneriai registers rapid growth
Galinta ir Partneriai UAB is the fastest growing player in breakfast cereals in Lithuania. The company is historically a major producer of groats (especially buckwheat) and flakes, and is increasingly expanding into export markets.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Lithuania?
- Which are the leading brands in Breakfast Cereals in Lithuania?
- How are products distributed in Breakfast Cereals in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Lithuania - Category analysis
KEY DATA FINDINGS
Breakfast cereals benefit from convenience trend amid demographic and health constraints
Convenience and health and wellness are key drivers of breakfast cereal choices
Children’s breakfast cereals sees fastest growth
Modest growth amid ongoing challenges
Health and wellness will remain key driver
Private label offers potential
Naujasis Nevežis continues to lead, thanks to wide product range
Galinta ir Partneriai registers rapid growth
Supermarkets dominates sales
E-commerce continues to gain traction
Staple Foods in Lithuania - Industry Overview
Stagnant demand in 2025
KEY DATA FINDINGS
Saturation and demographic stagnation constrain growth in staple goods
Indulgence and convenience drive consumer choices
Health awareness is on the rise
Limited momentum for mature market
Convenience will continue to shape consumption
Private label will show further expansion
Biovela retains its lead, thanks to deep-rooted preference for processed meat
Divella gains traction through competitively-priced pasta offerings
Private label gains traction
Supermarkets remains dominant channel
E-commerce benefits from growing demand for convenience
Foodservice faces ongoing challenges
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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