PROSPECTS AND OPPORTUNITIES
The continued rise in health consciousness will negatively impact the growth of muesli and granola
Breakfast cereals in China is set to maintain slow and stable retail current value growth throughout the forecast period. As Chinese consumers become increasingly health-conscious, the demand for healthy breakfast options rich in fibre, whole grains, and added nutritional ingredients is expected to continue to grow.
Due to its popularity amongst older consumers, hot cereals still has significant growth potential
Maintaining the trend seen at the end of the review period, hot cereals is expected to see the strongest retail current value growth in China in the forecast period. The older population is increasingly focused on health and nutrition, particularly concerning cardiovascular, digestive, and bone health.
An increasing number of products will be ready-to-eat, catering to the demand for quick consumption
As consumer demands become more segmented and the pace of urban life accelerates in China, there is a growing need for convenient ready-to-eat cereals and smaller packaging. These products are particularly suited to busy young professionals and students, who represent the second largest consumer base for breakfast cereals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in China?
- Which are the leading brands in Breakfast Cereals in China?
- How are products distributed in Breakfast Cereals in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in China - Category analysis
KEY DATA FINDINGS
Growth in hot cereals in 2024, amidst decline in RTE cereals due to health concerns
Top players in breakfast cereals to maintain leadership amidst high competition and innovation
Shifting focus: The rise of emerging sales channels in breakfast cereals
The continued rise in health consciousness will negatively impact the growth of muesli and granola
Due to its popularity amongst older consumers, hot cereals still has significant growth potential
An increasing number of products will be ready-to-eat, catering to the demand for quick consumption
Staple Foods in China - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!