COMPETITIVE LANDSCAPE
Seamild reinforces leading position
The competitive landscape of China's breakfast cereal market is projected to remain stable through 2025, with a discernible trend of market share consolidation towards leading brands. The top two market players are anticipated to maintain their positions and further expand their sales revenue.
Industry consolidation is expected with top players continuing to expand their market share
Overall, leading incumbents in the breakfast cereals market tend to maintain stable positions, leveraging established supply chains, dedicated R&D centres, extensive distribution networks, and formidable brand equity. These consolidated advantages create high barriers to entry and foster intense competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in China?
- Which are the leading brands in Breakfast Cereals in China?
- How are products distributed in Breakfast Cereals in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in China - Category analysis
KEY DATA FINDINGS
Health concerns boost hot cereals
Breakfast cereals sees further growth, with hot cereals performing well
RTE cereals faces challenges
Expansion in elderly population expected to boost growth in hot cereals
Youth demand drives evolution of China's breakfast cereals market
Muesli and granola seeing product innovation in terms of fortification
Seamild reinforces leading position
Industry consolidation is expected with top players continuing to expand their market share
Emerging channels are driving growth in breakfast cereal sector
Significant expansion of warehouse clubs
Staple Foods in China - Industry Overview
Private label gaining share while health is also in focus
KEY DATA FINDINGS
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
Maturity remains a key factor
Opportunities for health focused development
Strong private label presence
Stable competitive landscape
Diversification of preferred shopping destinations
Continued expansion of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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