COMPETITIVE LANDSCAPE
S Group strengthens its leadership in breakfast cereals with domestic and private label innovation
S Group led breakfast cereals in Finland in 2025, further improving its share during the year. The company’s private label portfolio, including Kotimaista, which translates to domestic, features trendy and convenient products such as instant hot oat cereals with white chocolate and blueberry.
Dr Oetker Suomi and Arvid Nordquist lead value growth in breakfast cereals
Arvid Nordquist Finland Oy Ab and Dr Oetker Suomi Oy were the most dynamic companies in Finland’s breakfast cereals in 2025. Dr Oetker Suomi Oy, in particular, drove strong growth with its Vitalis line, appealing to health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Finland?
- Which are the leading brands in Breakfast Cereals in Finland?
- How are products distributed in Breakfast Cereals in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Finland - Category analysis
KEY DATA FINDINGS
Health, convenience and innovation shape breakfast cereals in Finland
Breakfast cereals decline in Finland amid health trends and shifting consumer habits
RTE cereals drive growth in Finland’s breakfast cereals, led by flakes
Premiumisation and healthier options are expected to support growth in Finland’s breakfast cereals
Health-conscious and indulgent innovations are set to shape breakfast cereal launches
Domestic origin and ethical credentials will continue to drive innovation in breakfast cereals
S Group strengthens its leadership in breakfast cereals with domestic and private label innovation
Dr Oetker Suomi and Arvid Nordquist lead value growth in breakfast cereals
Hypermarkets retains its lead in breakfast cereals despite a slight share decline
Retail e-commerce outpaces other channels in breakfast cereals in 2025
Staple Foods in Finland - Industry Overview
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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