PROSPECTS AND OPPORTUNITIES
Players will use packaging to attract and retain consumer interest
Fazer Alku breakfast cereals have been awarded the Heart Symbol to indicate a healthier and better choice for consumers, and over the forecast period, the brand is expected to continue gaining industry share with its healthier breakfast options, which are high in fibre and low in sugar. The brand also recently underwent a packaging design revamp to celebrate its 10th anniversary, with a modern, colourful design while still retaining its convenient pour spout design.
Private label will continue to grain traction in the year ahead
Private label will continue to interest local consumers with on-trend launches and more competitive prices in the coming years. For example, the Pirkka children’s breakfast cereal line, Kaakaonalle ja viljarinkula, is a crunchy mix of chocolate teddy bears and oat rings, high in fibre.
Sustainability will shape developments in breakfast cereals in Finland
Sustainability and responsibility remain very important to Finnish consumers and will continue to shape developments in breakfast cereals. Elovena by Raisio is the most sustainable brand in Finland, according to the latest Sustainable Brand Index.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Finland?
- Which are the leading brands in Breakfast Cereals in Finland?
- How are products distributed in Breakfast Cereals in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Finland - Category analysis
KEY DATA FINDINGS
New product development drives current value sales in 2024
Health and wellness trend continues to penetrate breakfast cereals
Indulgence confectionery flavours increasingly visible in breakfast cereals
Players will use packaging to attract and retain consumer interest
Private label will continue to grain traction in the year ahead
Sustainability will shape developments in breakfast cereals in Finland
Staple Foods in Finland - Industry Overview
Key trends in 2024
Staple foods in 2024: The big picture
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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