PROSPECTS AND OPPORTUNITIES
Scaling beyond metros will be a key focus going forward
In the forecast period, breakfast cereals in India is set to maintain a double-digit retail current value CAGR. While urban India will continue to drive the consumption of breakfast cereals, brands are expected to increasingly look to expand into tier-2 and tier-3 cities, where aspirational eating habits are evolving.
Innovations in sustainability from ingredient sourcing to packaging
As consumer awareness around sustainability and ethical sourcing grows, manufacturers of breakfast cereals are expected to go beyond biodegradable packaging and adopt a more holistic approach to sustainability. There is rising interest in regenerative agriculture, whereby grains such as ragi, jowar, and bajra are cultivated using low-water, organic, and chemical-free farming methods.
Rise of AI-driven personalisation in nutrition
With the surge in the adoption of health-tech, and AI-powered dietary solutions, breakfast cereals brands have an opportunity to integrate AI-driven personalisation into their offerings. The future of breakfast cereals could see the rise of customisable blends, whereby consumers select ingredients based on their dietary goals – such as high protein options for fitness enthusiasts, fibre-rich cereals for gut health, or omega-3-enhanced variants for heart health.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in India?
- Which are the leading brands in Breakfast Cereals in India?
- How are products distributed in Breakfast Cereals in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in India - Category analysis
KEY DATA FINDINGS
Rise of high protein and functional breakfast cereals drives growth
Fragmentation in breakfast cereals, with premium and regional players gaining traction
Rise of online channels accelerates adoption of premium and hybrid breakfast formats
Scaling beyond metros will be a key focus going forward
Innovations in sustainability from ingredient sourcing to packaging
Rise of AI-driven personalisation in nutrition
Staple Foods in India - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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