COMPETITIVE LANDSCAPE
Kellogg India leads with a strong and widely distributed product portfolio
Despite a downward trajectory in retail value share, Kellogg India remained the clear leader in breakfast cereals in India at the end of the review period. The company’s strong position continued to be driven by a well-rounded product portfolio spanning categories, including flakes, hot cereals and muesli and granola, and an extensive and growing distribution reach across both urban and rural areas.
New entrants and digital-first brands threaten to disrupt the competitive landscape
Breakfast cereals in India reflected the dynamic competition between legacy brands and emerging new-age, e-commerce-first brands offering health-orientated ingredients. Legacy brands, on the back of widespread distribution reach, affordable price points and strong brand recall, continued to dominate breakfast cereals in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in India?
- Which are the leading brands in Breakfast Cereals in India?
- How are products distributed in Breakfast Cereals in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in India - Category analysis
KEY DATA FINDINGS
Evolving lifestyles and consumption needs drive growth in breakfast cereals
Breakfast cereals cater to the need for a functional, efficiency-driven meal
Multi-occasion consumption amid holistic health consciousness
Preference for breakfast cereals to be influenced by health-conscious consumers
Scaling to smaller cities through affordable packs is a key penetration focus
Tax reduction to aid affordability while labelling regulatory revisions increase consumer scrutiny
Kellogg India leads with a strong and widely distributed product portfolio
New entrants and digital-first brands threaten to disrupt the competitive landscape
Modern retail formats cater to urban consumers to gain ground on small local grocers
Quick-commerce offers convenience, broad assortments and drives premiumisation
Staple Foods in India - Industry Overview
Rice remains central to staple foods’ performance
KEY DATA FINDINGS
Convenience is a consumption driver
Consumers look for nutritional value
Pursuit of wellness covers a myriad of aspects in staple foods
Further fast retail value growth projected for staple foods
Modern channels to increase the pressure on small local grocers
Government regulations to improve transparency and affordability
The competitive landscape remains highly fragmented
Health consciousness increases the focus on brands offering quality, transparency and minimal processing
Small local grocers enjoy unmatched last-mile connectivity
Large modern grocery retailers and e-commerce increase their weight in staple foods distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!