PROSPECTS AND OPPORTUNITIES
Breakfast cereals still holds growth potential
Breakfast cereals will expand further over the forecast period. Bulgarians still generally prefer salty and traditional breakfast solutions like baked goods, but they will increasingly build healthier eating habits and are expected to turn to RTE cereals not only for breakfast but also as for snacking and as light suppers.
Convenience and health trends to drive progress in RTE cereals
Rising demand for convenience and an ever-increasing interest in health and wellness will attract more consumers to RTE cereals over the forecast period. Dr Oetker is expected to extend its product range further with new flavours, superfoods like chia and more protein content, as seen with its recent launch of Vitalis oatmeal.
Landscape will see greater fragmentation amid expanding organic options
Despite Nestlé's near-dominance, the category will become increasingly fragmented and competition will intensify. Private label will expand in line with the expansion of modern retail chains as they penetrate deeper into traditional trade through opening small neighbourhood stores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Bulgaria?
- Which are the leading brands in Breakfast Cereals in Bulgaria?
- How are products distributed in Breakfast Cereals in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Bulgaria - Category analysis
KEY DATA FINDINGS
Rising value and volume sales for breakfast cereals in 2024, with strong influence from health and wellness trends
Nestlé maintains overall category dominance
Muesli and granola leads growth
Breakfast cereals still holds growth potential
Convenience and health trends to drive progress in RTE cereals
Landscape will see greater fragmentation amid expanding organic options
Staple Foods in Bulgaria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!