PROSPECTS AND OPPORTUNITIES
New launches should reinforce perceived health benefits of breakfast cereals
Breakfast cereals looks set to perform reasonably well over the forecast period, with all categories expected to expand steadily in retail volume and current value terms. While dieticians and other experts warn that these products are often less wholesome than advertising would suggest, Macedonians still tend to consider them to be healthier than most processed foods and provide a good source of essential nutrients.
Children’s breakfast cereals set to grow fastest in volume terms
Despite falling birth rates in North Macedonia, children’s breakfast cereals is projected to register the fastest growth in retail volume sales over the forecast period. Frequent new launches and the aggressive marketing of these products directly to children will help to maintain strong interest in the category.
Sales via the e-commerce channel expected to increase steadily
While it will remain a relatively minor channel, e-commerce should continue to gain importance in terms of breakfast cereals distribution over the forecast period. Due to the disruption caused by COVID-19, Macedonians have recently become more comfortable with online shopping, with many developing a greater appreciation for the convenience, extensive variety and potential for better price deals afforded by this method.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in North Macedonia?
- Which are the leading brands in Breakfast Cereals in North Macedonia?
- How are products distributed in Breakfast Cereals in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in North Macedonia - Category analysis
KEY DATA FINDINGS
Wholesome image and convenience factor underpin stable demand
Muesli and granola continues to benefit most from healthy eating trend
Nestlé KitKat Cereal enters children’s breakfast cereals
New launches should reinforce perceived health benefits of breakfast cereals
Children’s breakfast cereals set to grow fastest in volume terms
Sales via the e-commerce channel expected to increase steadily
Staple Foods in North Macedonia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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