PROSPECTS AND OPPORTUNITIES
Healthier options in cereals are set to gain ground across the forecast period
Healthier cereal options, including those with reduced sugar, local ingredients and added-health benefits, are anticipated to see significant growth across the next five years. A key driver of this trend, alongside the increasing demand for nutritious foods, is the rise of health and wellness specialist retailers and e-commerce, which allows niche brands to easily reach a broader consumer base.
Breakfast cereals will continue to be led by familiar, local brands
Alicorp is expected to retain its leading player in the breakfast cereal landscape across the forecast period, with its brands commanding over half of the total market share, significantly ahead of its closest competitor. The company's success is attributed to its robust product portfolio, which offers high quality and a diverse range of flavours and formats tailored to various consumer segments and occasions.
Private label breakfast cereals focus on high quality at affordable prices
Private label brands are projected to continue attracting consumers, particularly by offering high quality and a premium image at affordable prices. This strategy positions them to capture a larger share of retail value in the breakfast cereals over forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Peru?
- Which are the leading brands in Breakfast Cereals in Peru?
- How are products distributed in Breakfast Cereals in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Peru - Category analysis
KEY DATA FINDINGS
Consumers look for economic alternatives as private label gains ground
Cereals with a healthy positioning showcase a stronger performance
Alicorp retains its top position with lower price points than major brands
Healthier options in cereals are set to gain ground across the forecast period
Breakfast cereals will continue to be led by familiar, local brands
Private label breakfast cereals focus on high quality at affordable prices
Staple Foods in Peru - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!