COMPETITIVE LANDSCAPE
Nestlé strengthens leadership through mini formats and nostalgia
Nestlé Chile SA is set to retain its leadership in Chile’s highly consolidated breakfast cereals market in 2025 thanks to a strong portfolio of brands such as Chocapic, Milo, Trix, and Fitness. The company keeps these products relevant by consistently innovating.
Cola Cao builds on nostalgia with adaptive innovation
Cola Cao, owned by ICB SA, is set to be the fastest-growing brand within Chile’s breakfast cereals market in 2025. Originally launched decades ago as a milk flavouring, the brand has evolved into an iconic cereal that resonates with childhood memories for multiple generations.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Chile?
- Which are the leading brands in Breakfast Cereals in Chile?
- How are products distributed in Breakfast Cereals in Chile?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Chile - Category analysis
KEY DATA FINDINGS
Price concerns support budget products
Breakfast cereals face another year of slowdown
Flakes sees growth driven by products aligning with health trends
Health trends drive moderate growth in Chile’s breakfast cereals
Natural, organic, and specialised cereals meet consumer demand
Agro-Conexión Expo fosters collaboration between farmers and suppliers
Nestlé strengthens leadership through mini formats and nostalgia
Cola Cao builds on nostalgia with adaptive innovation
Convenience and variety drive supermarket growth in breakfast cereals
Significant expansion for e-commerce
Staple Foods in Chile - Industry Overview
Inflation and uncertainty encourage search for value
KEY DATA FINDINGS
Responding to challenges posed during previous year
Ongoing uncertainty affecting consumer behaviour
Rise in health consciousness and environmental awareness
Persistent interest in private label products
Health and wellness and sustainability influencing demand across categories
Strong demand for artisanal bread
Tucapel expanding strongly
Supermarkets is the leading channel for staple foods
Neighbourhood bakeries remain important
Performance of traditional channels varies across categories
Ongoing expansion of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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