PROSPECTS AND OPPORTUNITIES
Health and wellness trend will support future growth
The health and wellness trend and the positive perception of breakfast cereals amongst local consumers will continue to benefit category sales over the forecast period. Consumers are increasingly focused on improving their diet as a way of maintaining good health and this is encouraging them to prefer breakfast cereals over less healthy breakfast options Muesli and granola should register the fastest growth in the period to 2029 due to their high nutritional value, as well as flavour innovation, as consumers are increasingly looking for new and unique tastes.
Rising demand for breakfast cereals suitable for specific dietary requirements
The growing number of vegan people and consumers with allergies amongst the Slovenian population will drive demand for breakfast cereals that are suitable for specific dietary requirements over the forecast period, including gluten free products. Smaller local players offering hand-made cereals can easily adapt their products to consumers’ needs – Drobtinka, for instance, offers granola suitable for vegan and nut-allergic consumers which does not contain gluten, sugar, or other artificial ingredients.
Robust growth of e-commerce
E-commerce is emerging as a key source of many standard and non-standard products such as plant-based breakfast cereals that are suitable for vegans, with various specialist online shops offering a wider choice of such products than can be found in stores. The channel is expected to witness further robust growth over the forecast period at the expense of brick-and-mortar retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Slovenia?
- Which are the leading brands in Breakfast Cereals in Slovenia?
- How are products distributed in Breakfast Cereals in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Slovenia - Category analysis
KEY DATA FINDINGS
Health and fitness trends continue to fuel growth in 2024
Innovation drives sales of muesli and granola
Private label leads a fragmented market
Health and wellness trend will support future growth
Rising demand for breakfast cereals suitable for specific dietary requirements
Robust growth of e-commerce
Staple Foods in Slovenia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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