PROSPECTS AND OPPORTUNITIES
Retail development and population growth are growth drivers
Breakfast cereals is expected to register further growth over the forecast period due to population growth in the country and the expansion of modern grocery retailers. In addition, there is still significant room for category growth, especially amongst Kazakhs leading busier lives.
Innovative and healthier options expected
Kazakh consumers are expected to embrace innovative products and new flavours in breakfast cereals over the forecast period. Unconventional options, such as cereals with different fruits or added nuts, will generate demand going forward.
Rise of retail e-commerce
Retail e-commerce is growing in Kazakhstan, and consumers are increasingly purchasing products online as they appreciate the convenience and time-saving benefits of this channel. This growing trend of online grocery shopping is expected to further boost sales in the breakfast cereals category in the period to 2029, as e-commerce provides greater accessibility and ease of purchase for consumers, plus delivery services are expected to be developed in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Breakfast Cereals in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Breakfast Cereals in Kazakhstan?
- Which are the leading brands in Breakfast Cereals in Kazakhstan?
- How are products distributed in Breakfast Cereals in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Breakfast Cereals in Kazakhstan - Category analysis
KEY DATA FINDINGS
Stable volume sales in 2024
International brands maintain their lead
Muesli and granola decline as consumers shift to more affordable options
Retail development and population growth are growth drivers
Innovative and healthier options expected
Rise of retail e-commerce
Staple Foods in Kazakhstan - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Breakfast Cereals
- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Breakfast Cereals research and analysis database.
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